The Hot Tub Industry Sucks
The hot tub industry these days is more about fancy marketing than building quality hot tubs. Find out why that is and how to overcome it
The hot tub industry sucks and it comes down to deceptive marketing practices and more attention paid to the bottom line, than to quality construction. The reason for that is that Hot Tub’s are inherently simple devices. Let’s face it with one or more pumps, a heater, and a number of jets and it’s not difficult to make a quality Hot Tub. In fact, 25 or 30 years ago, you would be hard pressed to find a hot tub that was not well built because they were all built the same. They were built with strong shells, they were built with quality, off the shelf, components, and they all had clamps on the plumbing lines.
So what happened? Large private equity firms started buying up hot tub manufacturers and the problem with all hot tubs being built the same is that there is no competitive advantage for one company over another. So the marketing teams of these large companies got their dirty little paws into it and tried to come up with something to differentiate their product from the competitions. For example, there is one company that touts their legendary moto massage jet. Now let’s be clear. There is nothing legendary nor even innovative about this jet. Imagine you turn on your garden hose with nothing at the end of it. The hose will flop around all over the place, and that is exactly what this legendary jet does. It is nothing more than a hose inside a plastic housing that has a channel which prevents it from moving in any direction except up and down so you get this up and down movement of the hose when pressure is applied. Nothing revolutionary about it whatsoever.
Here’s another one. The stainless steel jet. A stainless steel jet, it’s not stainless steel at all. It’s a plastic jet with a very, very thin layer of stainless steel placed over the jet face but when you read the marketing material, you imagine that the entire jet is made from stainless steel, and that it will last forever.
Now to be clear I don’t have a problem with companies doing things like this even if they do it solely for marketing purposes. That’s part of sales and marketing these days. But it doesn’t end there. What these companies do is they sink money into gimmicks like this and then look for places in the construction of the Hot Tub to pay for these so-called innovations. Then the bean counters getting involved and realize that they can save more money by cutting corners in construction than it costs to add these innovations to the hot tub…….. so it’s a win-win.
These people know that you, the customer, has no way of knowing, for example, whether the plumbing lines in the hot tub are clamped or not when you’re shopping for a hot tub so they can drop the clamps at a multi million dollar saving per year and come up with a gimmick and some fancy marketing that cost maybe 20% of the savings of leaving the clamps out and both the marketing people and the financial folks are happy. And if the tub only lasts 6 to 8 years all the better because that means that you’re going to buy another hot tub a lot sooner than you would have years ago.
This is, in essence, what is wrong with the Hot Tub industry today. It’s not being driven by quality construction and it’s not being driven by innovation, except in rare circumstances. It’s driven by the bottom line of the massive investment firms which have bought up almost all the independent Hot Tub companies. That’s why it is so difficult to find a hot tub that is well built. these days with only a handful of manufacturers doing the things that ensure a hot tub will last 20 years or more.
So if you’re shopping for a hot tub, ignore the marketing materials and ignore the gimmicks and look for something that checks all five boxes for quality construction - a strong, self supporting shell, glued and clamped plumbing lines, compression fit, jets, quality, OEM components, and full open cell foam insulation.